What do consumers want from luxury brands in China?

The Chinese are one of the world’s largest consumers of luxury products. Sales of luxury goods in China represent a staggering 20% of the global market in 2015. Nonetheless, the Chinese consumer’s desires and concerns with regards to luxury brands are significantly different. What do Chinese…

Public Relations in China

PR IS POWERFUL FORM OF COMMUNICATION Public Relations is one of the most cost-efficient forms of communication  used to develop the image and reputation of a company, a product or brand in China. The goal of public relations is to win the “media…

How to market your hotel to Chinese tourists

The Chinese overseas tourist market is huge. At the start of 2015 there were over 100 million outbound Chinese tourists. The BBC reported that the Chinese have become the single greatest source of global tourism income after spending $102bn (£67bn; 79bn…

10 Things to know about Chinese Social Media

Ten things you must know about social media in China Utilizing social networks for marketing purposes is a powerful and cost effective way to connect with consumers. A comprehensive knowledge of the country, the digital market and the behavior of…

APPLE WATCH AND HERMÈS: A MATCH MADE FOR CHINA

As Apple continues on its quest to up the fashion quotient of its Apple Watch, the brand’s newly announced partnership with luxury brand Hermès could give the wearable gadget what it needs to take off Apple’s most important market for…

China’s Cosmetics Industry

In recent years, China’s cosmetics industry has experienced dramatic growth. Expanding along with China’s economic upturn, the Middle Kingdom now has the world’s second largest cosmetics consumer market after the U.S. Although the industry saw its lowest growth rate in…

Tourism in China, breaking news

From the beginning of 2015, China’s largest hotel group Jinjiang bought the French chain of hotel – Louvre Hôtel. Inspired by the French luxury, the group has the firm ambition to create the tallest hotel in the world on the…